Technology Leader / Staff Engineer

18+ years modernizing and scaling B2B/B2C platforms across eCommerce, logistics, and SaaS. I build resilient systems, lead high-performing teams, and align engineering with business outcomes.

Let’s talk See my work
West Palm Beach, FL · Open to Staff / Eng. Manager roles · Remote/Hybrid

About

I bridge hands-on architecture with executive-level vision: API-first systems, event-driven integrations, and cloud infrastructure (AWS, GCP, Azure, Cloudflare). I’m known for modernization with measurable impact—performance wins, uptime gains, and faster delivery.

Experience

Available for opportunities

Senior Software Engineer — Lead · TBC Corporation

Aug 2023 – Sep 2025
  • Co-Owned initiatives powering 40%+ of company revenue, improving efficiency and platform stability.
  • Designed OpenAPI-compliant enterprise APIs to accelerate partner onboarding and reduce manual work.
  • Drove Agile delivery of high-impact launches under tight deadlines and budgets.
  • Led Android dev. of a fleet routing app, enabling drivers to manage routes and complete the full order lifecycle, improving delivery efficiency and operational accuracy.

Senior Web Solutions Architect · eSmart Branding (Contract)

Jan 2019 – Aug 2023
  • Modernized mission-critical ColdFusion stack with clustering and automated failover; reduced downtime 70%+.
  • Optimized global performance using Cloudflare CDN, Workers, and edge rewrites.
  • Built secure, scalable APIs and cloud architectures aligned to client growth.
  • Led end-to-end eCommerce modernization: payments, shipping, and marketing integrations.

Senior Full-Stack Web Engineer · Celerant Technology

Aug 2014 – Jan 2019
  • Delivered custom ColdFusion solutions for 20+ clients, supporting eCommerce & fulfillment.
  • Managed 20+ parallel codebases; drove updates and optimizations across clients.
  • Built ERP-integrated booking tool via REST APIs and SQL Server.

Web Director · Racquet World (Tennis Plaza)

May 2013 – Jul 2014
  • Led digital roadmap and a 6-person team to accelerate online sales and omnichannel presence.
  • Optimized ColdFusion eCommerce for mobile, SEO/ADA, and third-party integrations.
  • Implemented A/B testing, SEM, and UX improvements to lift AOV and reduce abandonment.
Show earlier roles
Director of Marketing & Development · Best Rate Insurance (2012 – 2013)
  • Built lead-gen on ColdFusion; managed AWS for web & VOIP; led SEO/PPC strategy.
Director of Web Applications · Heys Luggage Intl. (2010 – 2012)
  • Integrated ColdFusion REST APIs with 100+ marketplaces; led eCommerce & fulfillment.
Webmaster · Divers Direct (2010 – 2012)
  • Custom fulfillment platform; UX features; $4M online budget with 4x ROI.
Contract: Tennis Express (2009 – 2014) · Sadan Marketing (2008 – 2009) · Triforce Luggage (2009 – 2014)
  • High-performance CF apps; DB migrations; security hardening; SEO strategy & CMS ops.

Technical Skills

Languages & Frameworks
  • JavaScript/TypeScript (Node.js, React, Vue)
  • ColdFusion/CFScript, Python, Kotlin
  • HTML/CSS
Cloud & DevOps
  • AWS, GCP, Azure, Cloudflare (Workers, CDN)
  • Docker, Portainer, GitHub Actions (CI/CD)
  • NGINX/SSL, Terraform/Ansible
Data & APIs
  • SQL Server, Postgres, MySQL, NoSQL
  • OpenAPI/Swagger, REST, OAuth2/JWT
  • Performance tuning, caching, load balancing

Certifications: Adobe Certified Professional — ColdFusion (2024); SEO Analyst — Bruce Clay (2010); Email Marketing — OMI (2009). Education: B.S. Multimedia Design & Development, Art Institute of Fort Lauderdale.

Selected Highlights

Reliability
70%+ Downtime Reduction

Clustered CF servers, optimized DB, and automated failover; added Cloudflare edge caching and Workers.

Scale
40%+ Revenue Platform

Led critical web initiatives, designed OpenAPI enterprise integrations, and delivered under tight timelines.

Logistics
Fleet Routing Mobile App

Improved order routing and final-mile accuracy via mobile + API platform.

Contact

Interested in staff engineering or engineering management roles, especially modernization and platform work.

me@alserize.com +1 (770) 765-7097 LinkedIn /alserize
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